Would you climb Everest or K2 without a guide?

The immediate and logical response should be no - absolutely not! The same holds true for the product creation process - a circular path of consumer immersion, design, prototyping, and validation. It can be a chaotic experience to manage for most companies but chaos is part of the creative process; the trick is knowing how to guide it. Mountain climbers know that democracy doesn't always work at 8,000 meters. In a crisis, someone has to take charge. Mostar has the experience to take charge - to guide your design and development process. To successfully bring products to market that connect with consumers on a deeper level.

25 years of hands-on experience.

Mostar founder, Michael Prstojevich has been guiding the product creation process for two decades. A former Product Director for Nike as well as working extensively on numerous start-up ventures and successful Kickstarter campaigns, Michael has uniquely positioned himself to bridge the disciplines of brand, design, development, and production. This approach was established at Washington University in St. Louis where he obtained his B.S. in Mechanical Engineering and a Masters in Business Administration while also focusing throughout on art and photography. Michael's goal is to provide innovative product and strategic solutions that connect both physically and emotionally with consumers. He is driven by a dynamic, energetic and inspiring culture that fosters creativity and instills passion for a brand. Based on the project, he builds and leads a highly adaptive project team that is tuned and focused on delivering the right solution for your consumer.

We spend our energy making great products.

In diversity there is strength and depth. People matter. Mostar creates a diverse product team that best fits individual business needs and deliver creative solutions in the most efficient and cost-effective manner. We are driven by passion for product and delivering a 360-degree design experience. To do this means the real challenge is to climb inside the consumer's mind. To immerse ourselves in their activities and connect with their life. Simplify and focus the message. Create the story and tell it well. Target their heart, their subconscious and their soul.

Services

Design & Program Management, Product & Design Strategy, Channel Strategy, Brand Identity & Positioning*, Consumer Insights & Design Research, Industrial & Image Design*, Product Development, Development Process & Scheduling, Production Sourcing, Product Packaging, and Retail & Sales Collateral.

*Strategic Partnerships